Digitalization? Yes, please

Transformation: a well-known concept for RMG, at the base of our production of copper based alloy ingots. But what happens when transformation meets digital? It’s digitalization.

Digitalization cannot only be limited to the implementation of new technologies, it is also the starting point for a real transformation, a way more complex process. This ensues various consequences also socially: the increasing use of technologies has affected both our means and our ways of life, entailing an intrinsic change in the society and in the economy: different needs, consumption, way of thinking, acting and approaching all areas of our everyday lives.

Digitalization has been transforming people and their attitude and, thus, business practice should follow the same direction.

A simple example is the exponential rate of growth of the use of websites, e-commerce, social media platforms, especially in the business-to-consumer area: the purchase dynamics and the sales operations have been completely overturned, making it impossible for a company to avoid any kind of digitalization.

What about the bronze industry? The business-to-business dynamics can be more complicated: we are upstream of the production chain which is constantly conditioned by raw materials changes in price, but this must not become an excuse: digitalization is necessary also in the business-to-business field.

Therefore, digitalization was fundamental for RMG and this made possible a more general digital transformation along some main axes:

• Creating a consistent image which allows our stakeholder to better recognize us also online;
• Providing crystal clear information on our products and on our business reality by organizing our website so as to satisfy and respond to the users’ needs;
• Using new digital means to establish new relationships;
• Offering our employees a digital system for employee benefit program management;
• Communicating our presence in the industry to a wider audience through the implementation of our LinkedIn corporate page.

Let’s focus on this last point.

Our choice to be on the LinkedIn platform comes from the fact that we couldn’t act indifferently with respect to the social and generational transformation of the company.

This has led to an investment on changing our company and team attitude in order to develop a new corporate culture.

Our transformation project cannot be deemed completed, we are still working in order to make our processes and expertise always more and more digital.