Corporate communication and photography

We have been talking about our image change since the beginning of the year. In the previous news we have dealt with the process which has led us to fully express our values, our company policy by declining them on all our traditional and digital market channels. Among the digital ones the restyling of our website and the management of our LinkedIn page clearly stand out.  To have these results we focused not only on a verbal communication line but also on images as means to convey our new message. Images are increasingly more important in a world which is always more shifted to the digital.

The representation of the company through industrial photography

As already said, the modern interlocutor is always rushing and has a little concentration to stop and read. What is the solution? It is necessary to convey the same message through the use of images in an incisive and clear way. This is when industrial photography and professionals intervene. Their goal is to enclose all the values and the strong points of the company into images. Each shot should reflect the heart of the company, of its processes and products in a consistent way with the integrated communication message. 
A complex task which requires technical skills, creativity, communication skills and a good collaboration between the photographer and the company in order to reach a common goal.

RMG and LABA: not only image goals

Let’s get down to our collaboration with LABA - Academy of Fine Arts. This partnership started back in 2019 with our commitment towards a socially responsible project and with the need for a new representation of RMG through quality images.
During the last few years our relationship with LABA has grown and has developed a training course which could be useful for the students in their professional future. Moreover, this has allowed us to get to know each other and to understand together, along with the support of ASB\Comunicazione, the best way to develop an effective visual communication.
Thanks to their creativity, together with the knowledge of all the processes and with the understanding of our needs, the LABA students were capable to give life to our new communication through images.
A task which may seem easy, but it isn’t: our new communication focuses on the heart of the company, the importance of the human expertise and the values of the company and of the people which have contributed to RMG for 60 years.
The challenge was to create emotional images in a B2B sector such as ours. This project is the outcome: the knowledge and long term cooperation with a reliable partner bore fruit. Professionalism, along with the attention for details and commitment allowed us to reach our goals:

• Giving new life to the image of RMG through shots which could go beyond the simple representation of products and processes.
• Conveying through images our experience and passion for the production of copper based ingots.
• Supporting the students of LABA in a professional training.
• Developing a trust based relationship and collaboration which is part of our social responsibility.

We want to thank the photographers Alice Mazzoleni, Nathascia Germani e Claudio Merisio for sharing with us this experience and for bringing the historical values of RMG to a digital world.

The cooperation between RMG and LABA goes on. With the support and the experience of the professor Virgilio Fidanza and of ASB\Comunicazione the project is about again to start with new students. Are curious about it? Stay updated on our news section.